Powerful audiences are linked to health information avoidance: Results from two surveys
Item Type
Abstract
Objective: We examined the extent to which community members avoid medical information that they may very much want, yet fear that others may use to harm them. Methods: In two online studies, we surveyed participants (N = 659) about their experiences with insurer and employer harm, past avoidance of medical information, intentions to avoid medical information, and reasons for avoiding medical information. Study 2 was a conceptual replication of Study 1 with some minor variations. Results: Several key findings emerged. 1) Although reports of past audience harm were relatively rare, reports of past avoidance were common, both for audience reasons and resource reasons. 2) Participants who were younger and who reported avoiding medical tests in the past (for audience or resource reasons) generally reported greater intentions to avoid health information in the future. 3) Participants reported that receiving unfavorable medical test results would elicit more harm from financially powerful audiences (health insurers and employers) than from interpersonally powerful audiences (close friends/family and others). 4) Participants indicated that the prospect of harm from an audience (i.e., negative effects on insurance coverage) rather than the prospect of bad news would dissuade them from seeking a medical test. Finally, 5) Participants reported that they were most inclined to avoid testing for medical conditions that were untreatable, unimportant, embarrassing/stigmatizing, or expensive. Conclusions: Findings demonstrate that people are concerned with audience perceptions of their health and these concerns may adversely affect decision making and behavior. © 2019 Elsevier Ltd
Subject
Decision making
Audience effects
Audience research
Deliberate ignorance
Information avoidance
Publication Title
Publication Year
2019
Publication Date
2019
Source
Scopus
License
Physical Description
vol. 225, pp. 51-59
Short Title
Powerful audiences are linked to health information avoidance