Following the Script: How Drug Reps Make Friends and Influence Doctors

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Item Type

Journal Article

Author

Fugh-Berman, Adriane

Ahari, Shahram

Language

English

Abstract

This article, which grew out of conversations between a former drug rep and a physician who researches pharmaceutical marketing, reveals the strategies used by reps to manipulate physician prescribing.

Subject

Drug marketing

Drug research and development

Marketing

Physicians

Drug information

Drug licensing

Medical doctors

Prescribing habits

Publication Title

PLOS Medicine

Publication Year

2007

Publication Date

2007-04-24

Journal abreviation

PLOS Medicine

Source

PLoS Journals

License

CC BY-NC-ND 4.0

DOI

https://doi.org/10.1371/journal.pmed.0040150

ISSN

1549-1676

Physical Description

vol. 4, n. 4, pp. e150

Short Title

Following the Script

URL Document

https://journals.plos.org/plosmedicine/article?id=10.1371/journal.pmed.0040150

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Item set

Base bibliographique science et ignorance

Citer cette ressource

Following the Script: How Drug Reps Make Friends and Influence Doctors, dans Science & Ignorance, consulté le 21 Novembre 2024, https://ignorancestudies.inist.fr/s/science-ignorance/item/4927