This article analyses the current assault on the British welfare state by think tanks, policy elites and conservative politicians. The assault is traced back to the emergence of the Centre for Social Justice think tank, founded in 2004 by the current Work and Pensions Secretary Iain Duncan-Smith. The A argues that a familiar litany of social pathologies is repeatedly invoked by the architects of welfare reform to manufacture ignorance of alternative ways of addressing poverty and social injustice. Structural causes of poverty have been strategically ignored in favour of a single behavioural explanation—“Broken Britain”—where “family breakdown” has become the central problem to be tackled by the philanthropic fantasy of a “Big Society”.